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Contents: Print Collateral
Typefaces: Various
Ten Speed Press, an imprint of The Crown Publishing Group, has built its reputation on enduring career and business books like Richard Bolles’s What Color Is Your Parachute? and award winning acclaimed cookbooks. Within this section you will see an array of print marketing material from posters, magazine ads, postcards, and an ad for the home section of The New York Times newspaper.
Contents: Digital Collateral
Typefaces: Various
Ten Speed Press, an imprint of The Crown Publishing Group, has built its reputation on enduring career and business books like Richard Bolles’s What Color Is Your Parachute? and award winning acclaimed cookbooks. The digital publicity and marketing material consists of online banners for Eater.com, Tastebook.com, Food52.com, and Google. Most recently I’ve created an infographic for theBlenderGirl.com
Contents: Artist Catalog, Advertisement
Typefaces: Univers LT Std
Charley Harper is most widely known for his minimalistic illustrations of wild life. Presentation of his work in Birds and Words was visually laid out with prominent text and focused imagery. In collaboration with Brandon Hopkins, and Daniel Mendez, we created promotional pieces for an exhibition. Selected as project manager, I directed the schedule and implementation of assignments for the project.
Contents: Brochure Packet
Typefaces: Caecilla, Sackers Gothic
Project Marrow is a non–profit organization that connects patients, doctors, and donors to resources they need in assisting individuals diagnosed with blood cancer. By unifying each brochure with tints and tones of a single color that represented the brand: orange from leukemia support, and green and grey from the corporate identity, it modernized the organization.
Contents: Packaging, Display unit
Typefaces: ITC Avant Garde Gothic Std
Lamborghini has an extraordinary history for creating an iconic luxury sports car. This extensive line of male shaving products incorporates elements of the Charging Bull logo, with a bold arrangement of type for each label. Combining a powerful contrasting color palette of black, white, and their Giallo yellow enhances the sleek exquisite style of Lamborghini.
Contents: Identity, 32 Page Spread
Typefaces: Rockwell, Abadi MT Std, ITC Novarese Std
Insidemind is a scientific magazine with detailed articles focused on the latest information and results of medical studies. With the use of captivating imagery and illustrations, the reader will be more engaged while obtaining information from this verbose publication. Logotype of the magazine expresses the meaning of the word inside, with the symbol of a punctuation bracket.
Contents: Album cover, Poster, Graphic T–shirt
Typefaces: Adobe Caslon Pro
The Bird and the Bee is an American indie pop musical duo from Los Angeles, California, consisting of musicians Inara George and Greg Kurstin. Experimental type of the band name mixed with an original illustration conveys the band’s vintage and psychedelic style. Inspiration developed from the music video recorded for the single Again & Again.
Contents: Packaging
Typefaces: Myriad Pro, Carre Noir Std
Gro Ltd is a leading producer and supplier of Bulgarian striped sunflower seeds and natural winter bird food. A product line of bird food for hummingbirds includes an array of packaging from liquid concentrate to seed pouches. Concept for creating this cohesive line was established by cropping vivid macro photography into a similar shape of the brand logo.
Contents: Identity, Pamphlet, Poster
Typefaces: Rockwell, Helvetica
House of Pong is a San Francisco based organization dedicated to providing the community with a comfortable, fun place to play ping–pong. Final identity was incorporated into a two parallel fold out pamphlet containing rules, company story, and a list of other “pong-tastico” clubs in the Bay Area. Updating the color scheme to a livelier red and orange expanded the target audience and gave the organization a friendly, and entertaining tone.